Department of Economics: http://www.essex.ac.uk/economics/ Playlist: https://www.youtube.com/playlist?list=PLa44HMm9JnyAjy1iP8Qdlvz2TJi-He1Bo In this lecture, Dr Carlos Carrillo-Tudela looks into the theories of price elasticity for both supply and demand and their impact on consumers. He also introduces the consumer theories of risk, preferences and utility. This lecture comes from our Economics for Business module (EC100) which is designed for students with no previous background in economics and provides an introductory overview of modern economics, including examples in microeconomics that have a bearing on the world of business. To find out more about studying Economics at Essex go to: http://www.essex.ac.uk/economics Undergraduate Courses: http://www.essex.ac.uk/economics/study/ug/default.aspx Postgraduate Course: http://www.essex.ac.uk/economics/study/pgt/default.aspx International Students: http://www.essex.ac.uk/international/why.aspx Facebook: https://www.facebook.com/Economics.UoE?ref=hl Twiiter: https://twitter.com/UoE_Economics Discover the University of Essex: http://www.essex.ac.uk/explore/ Read Our Prospectus: http://www.essex.ac.uk/prospectus/